WITH COMMUNITY

Hi, I’m Justine (Magic Bean) Benanty

I’m a community architect and cultural strategist who helps startups—B2B, DTC, Web3, and beyond—build real, lasting relationships with their actual community - not just a user base. My approach is grounded in authenticity, not algorithms. I believe in starting from the ground up, listening closely, and co-creating with your target audience.

Whether you’re building a new product, need a go-to-market strategy, reimagining your community experience, or trying to make sense of what your audience really wants—I help you grow in ways that feel real and regenerative.

With almost 15 years of experience, I bring a personalized, organic approach to community building, focusing on team culture, audience engagement, bespoke experience design and everything in between. I tailor community strategies through deep research and alignment with your business to build loyalty, trust, and lasting connection.

My Philosophy

In fast-moving tech environments, it’s easy to reduce your community to dashboards and KPIs. I help you stay connected to the real humans behind the metrics—what they value, what they struggle with, and what actually motivates them. Through high-touch, unscalable moments, I surface insights that deepen connection and drive smarter decisions.

The result? A product—and a community—built with precision and integrity for the people it’s truly meant to serve.

It’s actually great that our biggest power works at our company.

Ev Williams
Co-Founder, Mozi [Twitter, Medium, Obvious Ventures]
Justine, you are EXCEPTIONAL at what you do. Thank God for your heart.

Chiké Okonkwo
Mozi super user
Justine was the perfect partner to grow our userbase at Mozi. She is our biggest superuser simultaneously being our head of community - there is no Mozi without Justine.

Molly DeWolf Swenson
CEO of Mozi
Long live Justine's community reign!

Josh Zabar
LA Community with Friends
It has been incredible watching you blossom into such a powerful and heart-driven community builder, woman and friend to so many. I love the way you show up: encouraging connection through any means and loving shared experiences and pursing work that lights you up and moves others into their power.

Jesse Israel
The Big Quiet, MediClub
Justine is like the community Wizard of OZ! When Mozi was looking for a female team player whose superpower was community building, obviously there was only one woman for the job.

Miriam Isa
TV Host, Keynote Speaker

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My Purpose

According to Gallup 2023 poll, across 142 countries, ~25% of adults report feeling "very or fairly lonely" - translating to over a billion people in global loneliness epidemic.

“The clearest message that we get from Harvard University 85-year study is this: Good relationships keep us happier and healthier. Period.” — Dr. Robert Waldinger, TED Talk (2015) and The Good Life (2023)

My mission is to promote loving awareness and human connection in everything I do. My work is fueled by the belief that fostering a sense of community is essential to my clients' success and to our world at large.

I am dedicated to elevating our shared experiences, creating authentic connections, and providing innovative solutions to help my clients connect with their audiences in meaningful ways. My ultimate goal is to leave a positive impact on the world.