“Connecting to another is one of the most important things in the world and you can keep expanding that connection – one person, a family, a community, a country, a society, a culture.”
With Community’s Approach
Community isn’t a “nice to have” — it’s the heartbeat of authentic growth.
I bring 14+ years of community architecture, experience design, and strategy to help companies turn audiences into loyal, connected advocates.
What I Do
Fractional Chief Community Officer — I step in as your community leader to build, scale, and steward growth
Experience Design — Bespoke events, workshops, and immersive activations that leave people talking
Community Growth & Retention — Systems that turn strangers into superfans
Web3 & Emerging Tech — Token-gated memberships, new rituals, and future-facing tools
Why Clients Hire Me
Strategy that feels both data-driven and soul-led
Touchpoints that spark emotion and long-term loyalty
Systems that scale across teams, markets, and platforms
Clients & Collaborations
Smithsonian Institution (Slave Wrecks Project), Mozi, Quantum Temple, WonderMed, SENSE Art Fair, JSwipe, Superfly, Everyday Dose, The Sensualist, River, Eve Wealth, Experience House, The Portal Marin, Drybaby, Crow Collective, Revel Silk, Turkish Breakfast Club, Orchard Ultrasound, MediClub, 11 Ounces, Arcadia, and more…
Community is the Cure
Loneliness is one of the biggest epidemics of our time. Nearly half of Americans report feeling isolated, and after years of pandemic life, the craving for belonging has only grown louder. People don’t just want products or services anymore — they want to feel alive inside a web of connection. Brands that create authentic communities don’t just gather audiences; they build loyalty, trust, and growth.
What data shows
90% of companies use community feedback to improve their products
68% say their community generates new leads
57% see stronger SEO when their community is active
What it means
Community isn’t about numbers — it’s about belonging. When people feel purpose and joy, they return, and they bring others with them.
CRITICAL COMPONENTS
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Satisfaction and Product Fit
Community feedback shortens the distance between “idea” and “it works.”
79% of community teams report their community positively impacted company objectives in the last 12 months.
Use of online forums and communities for customer self-service jumped from 31% to 56% in three years, showing how common community touchpoints have become for real-time feedback loops.
What this means: Build structured feedback rituals, ship iteratively, and close the loop visibly.
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Discovery and Insight
Communities surface real problems and language you can build around.
Customer-obsessed organizations show 51% better customer retention, 41% faster revenue growth, and 49% faster profit growth than peers, a signal that tight listening systems pay off.
What this means: Treat your community as a standing research panel and route insights into roadmap, CX, and marketing.
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Loyalty and Lifetime Value
Retention compounds. Emotion plus systems beats one-off acquisition.
Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one.
A 5% lift in retention can increase profits by 25% to 95% (range varies by industry).
More than two-thirds of consumers say they would keep buying from their favorite brands even if prices rise, and on average are willing to pay 25% more.
What this means: Design onboarding, rituals, and recognition that make people feel seen, then measure churn, expansion, and advocacy.
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Awareness and Advocacy
Belonging turns customers into your most credible channel.
88% of people trust recommendations from people they know more than any other channel.
Word of mouth influences 20% to 50% of purchasing decisions.
What this means: Build programs that earn stories people want to share, then make sharing effortless.